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10. Master in Digital Marketing Online
IE Business School

The program consists of a combination of 3 intensive, face-to-face training periods (2 in Madrid and 1 in London, each lasting 1 to 2 weeks) separated by 2 online learning periods (each lasting approximately 22 weeks). The program begins in February of every year.

During your time in London, you will get the opportunity to participate in Ad:tech London the world’s leading event for digital marketing.

The emphasis on online methodologies means that you will be able to follow the program regardless of your geographic location.

The program is divided into two learning modules, the first covering the fundamentals and basic management know-how, the second focusing on the knowledge and management skills required to operate effectively in all areas related to the advertising and media industry.

A series of conferences and company visits will take place throughout the program (during both the face-to-face, and online periods), which center on the latest issues and challenges to face professionals in the sector. These conferences will be led and chaired by sector leaders, who will share their real-world experiences, knowledge, and expertise with you, keeping your finger on the industry's pulse, and keeping you up to date with the latest developments whilst expanding your network of related contacts.


The online methodology of the program allows students from anywhere in the world and with any work or travel commitments to pursue the Master in Digital Marketing. The program’s online platform makes the best use of internet technologies improve communication with your professors and fellow students at any time of the day, anywhere in the world, offsetting distance and time constraints. This ubiquity creates strong personal links among students, professors and the program directors, and makes for a thoroughly engaging learning experience.

Based on the case method and continuous team work, IE’s online methodology gives professors a pivotal role in guiding your development. As a result of the highly motivating methodology in which intensive communication takes center stage, you will take on a proactive role, becoming the program’s true protagonist.


IE is renowned for its diversity. Few institutions can boast of such an international faculty, with alumni from more than 100 countries across the globe. Indeed, it is amongst the most culturally-diverse business schools in the world. You will benefit greatly from this international outlook both by the cross-cultural skills that you will develop, and the international network that you will build during the Master.

The Master in Digital Marketing at IE Business School provides all the tools for professional success in the advertising and media industry, allowing you to turn the challenges of the sector into growth opportunities. The program bridges the gap between geographical location and presential learning, maximizing the distance learning experience and preparing you for the requirements of this dynamic sector.
Graduation Taught language
Specialized Master English
Course options
Distance study
Requirements / Application
- Bachelor’s degree or equivalent
- Several years of work experience are expected although this requirement is flexible. Students must be working during their programs.
- Application form + 2 letters of recommendation + 3 essays
- GMAT (average: 680) or IE Admission Test
- Personal Interview
- Students whose native language is not English must submit a TOEFL score (260) or an equivalent certificate.

Application Procss
1. Application Form
This form provides the Admissions Committee with fundamental information when it comes to evaluating each application. It is therefore essential that detailed information is provided on relevant academic and professional achievements, together with aspirations, motivations and concerns that could play a role in your admission.
The application form is available online.

2. GMAT or IE Admissions Test
We require a valid GMAT or IE Admissions Test score.

3. Interview
Having evaluated the application form and additional documentation, the Admissions Committee may invite you to attend an interview.
The interview has a dual purpose: first, to examine in greater detail the data provided in the application on academic and professional background and motivation and second, to ascertain that your profile will stand you in good stead for the structure and demands of the program.

4. The Admissions Committee’s Decision
Following the interview, your application will be subject to a final analysis by the Admissions Committee. The Admissions Committee will evaluate all aspects of your candidature as a whole and will subsequently communicate its decision in writing to you.
Program Emphasis
IE’s objective is to train leaders in the fields of entrepreneurship, business management and corporate counsel - leaders who create collective value by instigating competitive business projects without losing sight of their responsibilities and commitments to their environment. The Global Network, driven by the latest advances in IT platforms, allows this master program to provide a global concept of learning.
IE seeks to turn all of its students into entrepreneurs, equip them with wide-ranging vision, and train them in the most cutting edge management techniques. You don't need to start a company to be an entrepreneur - entrepreneurship is a mindset! Entrepreneurs are innovative, they are not afraid of challenges, they see the world with different eyes, and they are constantly a step ahead of the game. IE is ideally positioned to instill and foster an entrepreneurial spirit, founded by a group of entrepreneurs more than thirty years ago, IE believes that entrepreneurship is a motor for innovation, growth, the creation of wealth, and - most importantly - the improvement of social well-being.
Tuition / Fees
€ 27,000 plus € 1,100
Important Dates
Application Dates
IE operates a rolling admissions process. We therefore do not have any deadlines for receiving applications. However, we recommend that candidates apply up to a year in advance in order to guarantee themselves a place on the program of their choice.
Duration of study
The Master in Digital Marketing lasts 13 months
Master, graduate
Admissions Department
+34 915 689 610
+34 915 689 710
Maria de Molina 11, 13, 15
28006 Madrid, Spain
Master in Digital Marketing online students come from a variety of backgrounds. Candidates are expected to have a good Bachelor’s degree in any discipline.

Average Age: 30 years old
Average length of work experience: 6 years
International Mix: 7 nationalities
Financial Aid
There are many scholarships available to students studying at IE as well as other financial aid options, for more information please consult IE’s website. www.ied.edu/financialaid
Career perspective
IE Business School's graduates are in great demand by some of the world's strongest multinationals, cutting edge start-ups, consulting firms, financial institutions and many NGOs and not-for-profit organizations.
Over the past three decades, many of IE Business School's graduates have gone on to assume top positions in some of the world's most important corporations while others have established new enterprises, opened new markets and generated collective wealth in their communities.
We help students to fully exploit the skills gained on our course and rise to the challenges they will face in the labor market. We also provide them with all the information they need on the different professional options open to them on completion of the Master program.
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Study Programmes
01. Global MBA online
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03. International Executive MBA
04. IE Brown Executive MBA
05. Master in Advanced Finance
06. Master in Finance
07. Master in International Management
08. Master in Biotechnology Management Online
09. Master in Sports Management Online
10. Master in Digital Marketing Online
11. Master in International Relations
12. Bachelor in Business Administration (BB.A)
13. Bachelor in Tourism Management

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